Issue 01 · The Robot-in-the-Room Issue

Is Your Case Study Giving "Meh"?

Students rated 34 classroom activities in an Australian university setting. Two features went with the most engagement: authenticity and the right level of detail.

Evidence: Early signalSingle study34 activitiesCorrelational · student self-report · Australian university settingAbstract only read
  • Time to try 30 min to revise one case
  • Works for Any
  • Level Any year
?!

We all know the moment. You hand out the case study you spent your Sunday polishing, and the room goes quiet. Not the good, thinking kind of quiet. The "is this for marks?" kind. (Second only to the silence when you announce the consolidation chapter.)

What they did

Lara Molendijk, Ross Taplin and Andrew Brennan wanted evidence, not just advice, about what makes experiential learning activities (ELAs) such as case studies work. The literature already lists plenty of "best practice" features. What it lacked, they argue, was empirical evidence of how much each feature actually improves engagement.

So they compared student engagement across 34 ELAs in a university accounting setting. The activities varied on six characteristics that the literature claims are beneficial. Students completed a questionnaire, analysed with regression and content analysis.

Authentic, with the right level of detail. Those two features came out on top.

What they found

Engagement was highest when an activity was authentic and contained the right level of detail. To a lesser extent, it was also higher when the activity was personally relevant, incorporated the learning cycle and incorporated critical thinking.

A bonus finding that isn't emphasised in the existing ELA literature: how you facilitate the activity was also linked to engagement.

In the paper's conclusions, the authors appear to suggest that whether a scenario is "current" (very recent) mattered less than whether it is relevant to students, and that some of these characteristics are hard to quantify. We could only read a short excerpt of those conclusions, not the full paper, so treat both points as tentative.

The reality check: this is a correlational study. The activities weren't randomly varied, so it shows which features went together with higher engagement, not that adding them causes it. Engagement was student self-report, and the data come from an Australian university setting.

Our take

If relevance really does matter more than recency, you may not need to rewrite your cases every semester, but you do need them to make sense in your students' world. "The right level of detail" is a dial: too thin and there's nothing to analyse; too thick and students drown before they start thinking. Your students' reactions are part of the design process.

Try this in class next week

  1. Authenticity audit: take one existing case and add a single real-world artefact, such as a supplier invoice, a WhatsApp message from the "CFO" or an extract of real-looking financial statements.
  2. Detail dial: ask three students to read the case for two minutes and tell you what's confusing or missing. Trim or add accordingly.
  3. Make it personal: reframe one case around a business your students actually use, like a spaza shop (an informal neighbourhood convenience store in South Africa), a minibus-taxi association (a local commuter-transport cooperative) or a campus coffee cart.
  4. Relevance before recency: don't burn a weekend chasing this week's headlines if an older, relatable scenario does the job.
  5. Facilitation matters: try "think, pair, then cold-call a pair" in place of "any questions?"

These suggestions are ours, not the authors'.

After you try it, ask yourself…

  • Which single detail did students ask about most? That's your detail dial.
  • Did the same case land differently with a different facilitation move?
  • Is your case relevant to your students' world, even if it isn't from this year?

Source card

Molendijk, L., Taplin, R. H., & Brennan, A. J. (2025). Empirical evidence of factors to improve student engagement from experiential learning activities. Issues in Accounting Education, 40(2), 67–82. Read the paper (doi.org) · What we read: abstract and a short published excerpt of the conclusions; full text not reviewed.

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